Time is a scarce resource, and successful business leaders must manage it as effectively as possible by focusing on tasks that cannot be automated. While there are certain business activities that you need to attend to personally, others—social media integration, inventory management, and customer tracking, for example—can be delegated to customer relationship management (CRM) software. Automating these functions will enable you to attend to tasks that require your personal touch, and you will achieve more in your business day.

What is customer relationship management (CRM) software?

CRM software covers a wide range of applications that help business owners manage business processes such as customer interaction, inventory tracking, customer data, contact management and sales tracking and automation.

Here are a few examples of the advantages a CRM app can offer your business:

1. Task automation

Have you struggled to keep track of sales figures—or worse, suffered the consequences of failing to manage a crucial sales task? CRM software can help, by tracking and recording business processes and producing reports that quickly and efficiently provide the information you need. CRM software centralizes data, allowing you to access it on the go. You can access customer and vendors contacts from any device, schedule marketing campaigns, and more using your CRM’s email marketing tools.

2. Marketing made easy

You can design, launch, measure, and monitor a marketing campaign from the back end of CRM software, as it is designed to provide any information on demand. The information can help you better understand how your customers are reacting to a marketing message, for example, or see which products are top sellers. In sales tracking, CRM replaces the laborious and time-consuming processes of confirming sales through invoices and support documents; you can easily generate reports for any product or time period. CRM software can also categorize customers based on their purchase history and preferences so you can personalize your marketing message.

3. Instant business insights

Want to analyze the buying trends of a particular group of customers, or learn when sales for a particular line of product peaks? CRM offers speedy access to this information and more.

4. Improved team collaboration

Since CRM offers functionality for employees from different departments, your sales team can communicate with the manufacturing team, for example, if they need to change the volume of products manufactured based on demand data. This in turn reduces waste and ensures that production matches demand.

CRM software simplifies and automates processes, enabling you to concentrate on the core functions of your business.

For more on CRM, see The Future Of CRM: Customer Engagement And All Things Digital.

Blog originally published on the Digitalist.